Google Important Change
Hi, Lantz
I've just received this news via Perry Marshall's newletter
QUOTE...
Google Slap for Product Review Sites
News Flash from Dr. Glenn Livingston of Rocket Clicks:
I got word from several affiliate marketers that Google dropped the
hammer today on affiliate review pages. Many pages went from
quality scores of 10 --> 1 overnight.
And these were NOT skinny sites, rather well build out,
consistently updated blogs with good navigation above the fold, xml
site maps, high click through, hyper-relevant keyword mapping, low
bounce rates, long average time on page ... everything else Google
loves.
When we analyzed which pages survived, and we take it in
combination with other information, it seems pretty clear they've
added code which screens for affiliate links on the landing pages.
At the moment it seems cloaking and PHP redirects are untouched, ...
but I can't imagine these are far behind. (I'm guessing they're
just avoiding this in order to decrease their server burden ... takes
some CPU cycles to visit every link on the page and evaluate for
affiliate code)
I'd say it's safe to conclude Google's on the war path against
affiliate review sites, and we should be advising clients towards a
different business model... at minimum it seems necessary to avoid
placing affiliate links on landing pages, but ideally, I think
people need to move towards a deeper list building/relationship
building strategy and/or a strong e-commerce model.
Time to stop "building on sand".
END OF QUOTE
Read Perry's full article here...
http://clicks.aweber.com/y/ct/?l=ChwjB&m=1czKVW5d5i5Btz&b=eFNc1bkwVc1t.3WKAHdgUw
This change and the ones to come are reasons why you need to get up
to speed on cutting edge systems and methodologies relating to well
run Internet Marketing campaigns using Google Adwords
The ONLY South African workshop offering this kind of detailed information,
unique methodologies and systems that work is "Google Adwords &
Beyond"... don't miss the next one on July 29th
You can ring me on 011-454-0105 or go email me on
pondprof@gmail.com
P O Box 751293, Gardenview, Gauteng 2047, SOUTH AFRICA
I've just received this news via Perry Marshall's newletter
QUOTE...
Google Slap for Product Review Sites
News Flash from Dr. Glenn Livingston of Rocket Clicks:
I got word from several affiliate marketers that Google dropped the
hammer today on affiliate review pages. Many pages went from
quality scores of 10 --> 1 overnight.
And these were NOT skinny sites, rather well build out,
consistently updated blogs with good navigation above the fold, xml
site maps, high click through, hyper-relevant keyword mapping, low
bounce rates, long average time on page ... everything else Google
loves.
When we analyzed which pages survived, and we take it in
combination with other information, it seems pretty clear they've
added code which screens for affiliate links on the landing pages.
At the moment it seems cloaking and PHP redirects are untouched, ...
but I can't imagine these are far behind. (I'm guessing they're
just avoiding this in order to decrease their server burden ... takes
some CPU cycles to visit every link on the page and evaluate for
affiliate code)
I'd say it's safe to conclude Google's on the war path against
affiliate review sites, and we should be advising clients towards a
different business model... at minimum it seems necessary to avoid
placing affiliate links on landing pages, but ideally, I think
people need to move towards a deeper list building/relationship
building strategy and/or a strong e-commerce model.
Time to stop "building on sand".
END OF QUOTE
Read Perry's full article here...
http://clicks.aweber.com/y/ct/?l=ChwjB&m=1czKVW5d5i5Btz&b=eFNc1bkwVc1t.3WKAHdgUw
This change and the ones to come are reasons why you need to get up
to speed on cutting edge systems and methodologies relating to well
run Internet Marketing campaigns using Google Adwords
The ONLY South African workshop offering this kind of detailed information,
unique methodologies and systems that work is "Google Adwords &
Beyond"... don't miss the next one on July 29th
You can ring me on 011-454-0105 or go email me on
pondprof@gmail.com
P O Box 751293, Gardenview, Gauteng 2047, SOUTH AFRICA
Posted by Lantz Mattinson
